

Made for Mums, Who Love the Outdoors
Fish Feeder was born from one mum's simple but frustrating problem: wanting to breastfeed comfortably and modestly while enjoying the outdoors with her family. From beach days to boat trips and everything in between, there was nothing on the market that combined sun-protection, functionality, and style for breastfeeding mums. So she decided to create it herself.

Meet Rhegan
Hi, I’m Rhegan—founder of Fish Feeder, mum of three boys and lover of all things outdoors. Living in Far North Queensland, our family spends so much time outdoors at the beach, on the boat, or walking / riding the tracks. After having my third son, I found myself constantly trying to juggle breastfeeding while staying sun-safe and modest and honestly, it just wasn’t working.
Every time we went to the beach or fishing I’d either be in short sleeves and exposed to the sun, overheating in layers to maintain some modesty when lifting up my entire fishing shirt (or dress in the early days, post C-section) in public, or ducking away to change tops just so I could feed. I felt like my two elder boys (under 5 y/o) and I were missing out on activities together, all because there weren’t any breastfeeding-friendly options that suited our lifestyle.
I wanted something I could throw on and feel good in—cool, comfy, practical, and something I’d still want to wear after the breastfeeding stage (economical). So with the support of my husband and some good friends, I set out to create it. That’s how Fish Feeder began.
Who We're For
Fish Feeder is for active, outdoorsy mums who want:
- To be part of the action—not watching from the sidelines
- Functional breastfeeding wear that doesn’t compromise on style
- Sun protection, comfort, and confidence while feeding on-the-go
Whether you're fishing, camping, walking, or simply soaking up the sun, our pieces are made to support your lifestyle—not slow it down.
Why Fish Feeder?
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Practicality & Comfort
Clothing that fits your life, not the other way around
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Modesty & Confidence
Hidden zips and clever design for discreet feeding
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Versatility
Designed for breastfeeding, made to wear long after
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Real Life
Created by a mum, tested in real-world adventures

Behind The Brand
We’re proud to be veteran-owned and family-run, based in Far North Queensland. Our founder is a mum of three, who believes you shouldn’t have to choose between caring for your baby and doing what you love.
Our base designs are made with care, with new designs coming soon!

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SECURE PAYMENTS
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FAST SHIPPING FOR IN STOCK ITEMS
APPROX. 8 WEEKS FOR PREORDERS
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SATISFACTION GUARANTEED