Why We Created Fish Feeder (and How It Helps Mums Like You)
Rhegan LawryShare
Every brand has a story. Ours started with a mum who loved fishing but was sick of dealing with clothes that didn’t work when she had a baby on her hip.
When Rhegan had her first two boys, she was determined to keep fishing, camping, and living life the way she always had. But every time she packed up for a day by the water, the same problem came up: breastfeeding in fishing gear was awkward, uncomfortable, and way more effort than it should have been.
Women’s fishing shirts were fine for sun safety, but none of them made breastfeeding simple. She’d find herself yanking fabric this way and that, exposing more than she wanted to, or hiding under towels while trying to keep a baby happy. She was hot, uncomfortable, and frustrated. Instead of enjoying the moment, she was constantly battling her clothes.
By the time her third pregnancy came around, she’d had enough. She thought, “I can’t keep doing this. Surely I’m not the only mum out here struggling with this. There has to be a better way.”
And that’s when the idea for Fish Feeder was born.
The Everyday Struggle
If you’re a mum who loves the outdoors, you’ll know the juggle. You’ve got a baby in one arm, snacks for the big kids in the other, sunscreen to slap on, and maybe a fishing rod somewhere in the mix. Then it’s time to feed, and your shirt suddenly becomes the biggest problem of the day.
Rhegan remembers trips with her first two boys where she’d try to make it work. She’d sit awkwardly on the boat or at the camp chair, twisting around, trying to get comfortable while the baby fussed. Zips would dig in, shirts would bunch up, and no matter what she did, she felt exposed.
She even tried a “breastfeeding fishing shirt” from another brand, thinking it might finally make things easier. Instead, it was worse. The zip was bulky and obvious, the fit puckered in strange places, and it forced her to expose both breasts when she only needed one. It was unflattering, impractical, and honestly more hassle than help.
That was the tipping point.
The Turning Point
When Rhegan was pregnant with her third, she decided she wasn’t going to keep putting up with clothes that didn’t work. She thought back to all those moments with her older boys, rushing to feed before the sunburn kicked in, fumbling with shirts that didn’t sit right, hiding under a towel in the heat, and made up her mind.
If no one else was going to create a shirt that actually worked for breastfeeding mums who fish, then she would.
She didn’t just want a shirt that “did the job.” She wanted one that looked good, felt comfortable, protected her from the sun, and made feeding as simple as it should be. Something she’d happily wear fishing, camping, walking down the street, or chasing kids around the backyard.
The Design Process
Coming up with the idea was one thing. Making it real was another.
Rhegan started researching, sketching, and asking questions. What kind of fabric would feel light and breathable on a hot day but still protect skin from the sun and hold up to the wear and tear of family life? Where could a zip sit so it was discreet, comfortable, and didn’t pucker in weird spots? How could the shirt still look flattering, instead of screaming “breastfeeding top”?
She tested prototypes while pregnant, and then again when her third baby arrived. She wore them fishing, camping, and around the house. She fed sitting down, standing up, and chasing after her other kids. Every adjustment came from real life:
- Moving zips so they sat flatter.
- Changing fabrics until they felt cool and comfortable.
- Tweaking the cut so it worked when bending, squatting, or wrangling a toddler.
By the time the first collection was ready, these weren’t just designs on paper. They were shirts that had been tested through the chaos of everyday life with three kids.
What Fish Feeder Stands For
Fish Feeder isn’t just about shirts. It’s about mums being able to get outside, do what they love, and feed their babies without stress.
Here’s what we care about:
- Practicality. Clothes that keep up with you. If you can’t fish in it, chase kids in it, and throw it in the wash without drama, it’s not going in our range.
- Sun safety. The Aussie sun doesn’t muck around. All our fabrics have been tried and tested, because mums deserve proper protection.
- Family first. Fishing and camping are about making memories. Our gear makes it possible for mums to join in, not sit on the sidelines.
- Fun. Because if it’s not comfortable and fun to wear, what’s the point?
How Fish Feeder Helps Mums
Every design detail comes back to one goal: making life easier.
- Hidden zips that let you feed discreetly without exposing everything.
- Breathable fabrics that keep you cool, even when the sun’s beating down.
- Sun protection so you can stop worrying about sunburn.
- Flattering fits that look good on the water, at school pick-up, or running errands.
It’s not about choosing between comfort, sun safety, and style. It’s about having all three in one shirt.
Why Mums Love It
We hear from mums all the time who finally feel seen. They don’t have to choose between looking good, staying sun safe, and feeding their babies.
The feedback we get most often:
- “This is the first shirt I’ve worn that makes me feel comfortable feeding outside.”
- “I love that the zips are hidden. It just looks like a normal fishing shirt.”
- “Finally, something I can wear all day without feeling hot, frumpy, or exposed.”
That’s what Fish Feeder is all about.
Behind the Brand
What makes this story special is that it started with one mum’s frustration. But the more Rhegan shared her idea, the more other mums nodded along.
“I thought I was the only one,” they’d say.
“I’ve been struggling with the same thing.”
“Where was this when my babies were little?”
Fish Feeder grew out of those conversations. It’s not just about one mum anymore. It’s about every mum who wants to enjoy the outdoors without compromise.
FAQs
Who designs your gear?
Mums who fish. We know what works because we’ve lived it.
Are the clothes only for breastfeeding mums?
Nope. The zips make feeding easier, but they also make the shirts more versatile. Plenty of women wear them just because they’re comfortable and sun safe.
What makes them different from other fishing shirts?
They’re designed with mums in mind. The cuts are flattering, the zips are discreet, and the fabrics are breathable.
Where can I wear them?
Anywhere. Fishing, camping, the school run, weekend sports, or even just hanging out at home.
Do they really last?
Yes. They’re made for real life, sticky fingers, sunscreen stains, endless washing cycles.
Final Thoughts
Fish Feeder started with a simple idea: mums shouldn’t have to choose between feeding their babies, protecting themselves from the sun, and enjoying time outdoors.
Rhegan turned her own frustration into a solution that helps mums all over Australia feel comfortable, practical, and confident.
If you’ve ever wrestled with your shirt while trying to feed, or felt like you had to miss out because nothing worked for you, Fish Feeder was made for you.